Available for new projects

Senior UX/UI &
E-commerce Designer

Zahra Dalhoum is a Senior UX/UI Designer, Shopify & WordPress Developer, and Technical SEO Specialist based in Tunisia — crafting high-converting digital storefronts and architectural web experiences that balance aesthetic precision with measurable performance.

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Zahra Dalhoum – Senior UX/UI Designer and SEO Specialist based in Tunisia, professional portrait in a modern studio

Solving complex digital problems with creative precision.

"My approach blends architectural discipline with fluid digital aesthetics to build experiences that convert." — Zahra Dalhoum, Senior UX/UI Designer

Web & E-commerce Design

Architecting high-converting Shopify and WooCommerce storefronts that prioritize user friction reduction and aesthetic desirability. Expert in e-commerce UX design, checkout flow optimization, and mobile-first responsive design.

  • Shopify
  • WooCommerce
  • Conversion Rate

SEO & GEO Optimization

Strategic content architecture designed to dominate Google, Bing, and AI-powered search engines (ChatGPT, Gemini, Perplexity). Includes technical SEO audits, schema markup, Core Web Vitals, and GEO – Generative Engine Optimization.

  • Technical SEO
  • GEO / AI Search
  • Core Web Vitals

UX/UI Design Systems

Creating elastic design systems that scale from micro-interactions to complex enterprise ecosystems — built in Figma with meticulous attention to user experience design, accessibility, and responsive behavior.

  • Figma Systems
  • Prototypes
  • Motion Design

Featured Work

Selected web design, e-commerce, and SEO projects by Zahra Dalhoum — demonstrating expertise across Shopify, WordPress, and custom UI development.

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22Service Dubai technology company e-commerce website design by Zahra Dalhoum – desktop screenshot showing product catalog and modern UI
E-commerce Web Design

22Service

E-commerce design and UX strategy for a Dubai-based technology company offering innovative digital solutions and seamless online services.

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Troveana WordPress website and SEO project by Zahra Dalhoum – desktop mockup showing #1 Google ranking achievement through technical SEO
WordPress & SEO

Troveana

WordPress development and technical SEO strategy achieving #1 Google ranking for Troveana — demonstrating expert-level search engine optimization execution.

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Zahra Dalhoum working at her desk with dual monitors showing design and code files – professional workspace photo
Years Experience

Crafting Digital Excellence Through Strategic Design.

I am Zahra Dalhoum, a Senior UX/UI Designer and Technical SEO Specialist dedicated to creating digital products that resonate and convert. Based in Tunisia, I work with global clients to deliver Shopify storefronts, WordPress websites, and AI-optimized SEO strategies that achieve measurable results — including #1 Google rankings and significant conversion rate improvements.

50+
Happy Clients
65+
Projects Completed
  • Web & E-commerce Design
    95% Proficiency
  • UX/UI Design Systems
    90% Proficiency
  • SEO & Digital Strategy
    85% Proficiency

Frequently Asked Questions

Everything you need to know about working with Zahra Dalhoum.

Who is Zahra Dalhoum?
Zahra Dalhoum is a Senior UX/UI Designer, E-commerce Web Designer, and Technical SEO Specialist based in Tunisia with over 6 years of professional experience. She has delivered 65+ successful projects for 50+ clients worldwide, specializing in Shopify, WordPress, Elementor, WooCommerce, and AI-optimized SEO including GEO (Generative Engine Optimization).
What services does Zahra Dalhoum offer?
Zahra offers three core services: Web & E-commerce Design (Shopify, WooCommerce, WordPress storefronts); SEO & GEO Optimization (technical SEO audits, structured data, Core Web Vitals, AI search optimization); and UX/UI Design Systems (Figma prototypes, design tokens, motion design, enterprise-scale component libraries).
Is Zahra Dalhoum available for freelance projects?
Yes — Zahra is currently accepting new freelance web design, UX/UI, and SEO consulting projects. Contact her at zddalhoum@gmail.com or via the contact form below.
What is GEO – Generative Engine Optimization?
GEO (Generative Engine Optimization) is the discipline of optimizing digital content to appear as authoritative, cited answers in AI-powered search engines such as ChatGPT Search, Google Gemini, Perplexity, Microsoft Copilot, and Claude. Zahra Dalhoum is an expert in GEO — combining semantic HTML5, JSON-LD structured data, E-E-A-T principles, entity-based SEO, and AI-friendly content architecture to maximize visibility across both traditional and AI search channels.
What platforms and tools does Zahra specialize in?
Zahra specializes in Shopify (e-commerce storefronts & theme development), WordPress (with Elementor page builder), WooCommerce, custom HTML/CSS/JavaScript, Figma for UX/UI prototyping, and a suite of SEO tools for technical auditing, keyword research, structured data validation, and Core Web Vitals monitoring.

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